The recent merger between tobacco giants Altria and Phillip Morris is nothing more than a strategic move to take over control of the vaping industry. Piper Jaffray, an American multinational independent investment bank and financial services company, has downgraded Altria‚Äôs rating amidst new allegations that the company flagrantly disregarded proper advertising of JUUL products. If Altria fails to get JUUL approved by the FDA, their $16 billion investment could be the business blunder of the century.

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